LET’S TALK
STRATEGY. SEARCH. IMPACT.

TURN VISIBILITY
INTO VALUE.

SEO. GEO. UX. Beyond Search.

Algorithms change. So do the rules. What matters is not just being found, but making an impact. I bring SEO, GEO, UX and digital strategy together to make that happen.

Independent consultant since 2011 · Based in Spain · Working internationally
Astrid Kramer Consulting – strategische Beratung mit WeitblickSTRATEGY / SEARCH / PEOPLE
⌕SEO & GEO STRATEGY
▥DATA-DRIVEN INSIGHTS
◎EXPERT COLLABORATION
◇BUSINESS FOCUS
Astrid Kramer – strategic SEO and GEO consultant

STRATEGIC DIGITAL CONSULTING

SEO, GEO, UX. Strategy beyond silos.

Understanding technology, recognising user needs and delivering on business goals. I build digital strategies that connect disciplines and drive measurable impact.

Search has changed.
Strategy still matters.

Search is changing faster than ever. The challenge is not to chase every new answer, but to connect search, AI discovery and user experience with what actually matters to a business.

01

SEO & Enterprise Search

Technical and strategic SEO for complex websites, international organizations and ambitious brands.

02

GEO & AI Search

Making brands understandable, relevant and discoverable across evolving AI-powered search experiences.

03

UX & Digital Strategy

Connecting information architecture, user experience and business objectives into one coherent strategy.

04

Strategic Leadership

Bridging consultants, stakeholders and delivery teams — translating complexity into clear decisions.

Experience is useful.
Curiosity is essential.

I've been in the search game since 2007. Fascinated by its relentless pace. Never a spectator. Algorithms change, technologies evolve and AI rewrites the rules. Just when the game seems settled, it changes again. That's what keeps me moving.

Nearly two decades in this industry have taught me that the toughest challenges rarely fit neatly into one discipline. Neither do the best solutions. My background in information science, social psychology and legal informatics (M.A.), combined with postgraduate business management studies, shapes how I work: connecting technology with human behaviour, visibility with business goals, and experts across disciplines.

Today, I lead strategic SEO, GEO, AI Search and UX initiatives, helping international brands turn complexity into measurable results.

As founder of Get ’Em All, I bring together an international network of experienced digital marketing and strategy specialists. We believe outstanding work happens when expertise crosses disciplinary boundaries.

Get ’Em All

Trusted by teams
with big ambitions.

A selection of organizations and brands I've worked with throughout my career.

Philipp & KeuntjeOgilvyBarfers WellfoodShiftAllianzBellybuttonBellevueClearVATIntermedixBertelsmann AcademyBild.deFuturemarketingBijou BrigitteHubert Burda MediaCaritasDouglasFriendscout24GeniosGruner & JahrGMK MarkenberatungHamburg TourismInpromoJoyclubMairdumontManorMonotypePaxNordnorsk Reiseliv ASRajapackProfilwerkstattSinnerSchraderSoft-Ware.netTchiboWeka MediaWerweisswasWer liefert wasStiftung WarentestWOXOW TechnologieberatungKOSMONAUT

Ideas deserve
a bigger stage.

ON STAGE

Speaker & moderator

Conference talks, panel moderation and training — making complex topics clear, relevant and engaging.

Invite me to speak
IN WRITING

Author & founder

Founder of BADDAZZ, a platform dedicated to women in sport, and author of The Gender Sports Gap — about women who made sporting history and why we hear so little about their stories.

BADDAZZ The Gender Sports Gap

What colleagues and clients say

“We have already worked with Astrid in SEO for many years with great satisfaction. We benefit from the foundation of Get Em All by expanding the network with more SEO experts, but also specialists for BI and tracking. We thank Astrid for the great, reliable and goal-oriented cooperation and look forward to the next years.”

Verena Keimer · 2023CMO/CCO · Founder of Catspert

“As an established web publisher with profound SEO knowledge, it was important for us to get partners who bring their own practical experience from the business and who do not provide us with commonplaces. After a joint briefing, we found exactly that in Astrid and Justin. Get 'Em All's interdisciplinary approach also allows us to tackle specific issues according to individual needs while keeping an eye on the big levers.”

Sebastian Schoener · 2023Data-Driven Strategy · Product & Change Management

“I have had the privilege of being mentored by Astrid Kramer. Her vast experience in Search Engine Optimization and as an entrepreneur has been invaluable to me. Her dedication and commitment to my growth set her apart as a mentor. She is always willing to share her experiences and provide knowledge to empower me in my professional development beyond the bare minimum. I am grateful for the opportunity to learn from such a talented and generous mentor, and I can confidently say that she is exceptional. Thank you, Astrid, for being an outstanding mentor and for your unwavering support in helping me reach my career goals.”

Jumoke Olarinde · 2023Content Marketing Manager · Hallo Creative

“Astrid is a highly professionel SEO Consultant and a very good speaker at conferences. It was a pleasure to work with her as I learned a lot about SEO, video & image SEO from her.”

Simon Zeimke · 2015Digitalisierung & Online-Marketing

“Working with Astrid was a huge inspiring pleasure. She has outstanding knowledge of search engine optimization and works perfectly both with colleagues and customers. I would like to work with her anytime again!”

Sebastian Cario · 2011CTO & CPO · Technology & Change Leadership

“Astrid is a powerful speaker at conferences. I had the chance to work with her on different events like SMX and SES. She always catched the full attention of the audience balancing education and enternainment very well. I would never hesitate if get the chance to work with her in any project. Thumbs up!”

Pascal Fantou · 2011E-Commerce · Extra Carts

“Astrid is an extremly talented SEO Consultant with an special expertise in several subjects, as there are video & image optimization or Googe News. She has also proven an excellent team coach and well organized ressource manager. She is very dependable and it is a pleasure, working with her.”

Gero Wenderholm · 2011Freelance SEO / AI Consulting

“Astrid is one of the most professional SEOs out there. You can rely on her thorough methodical and technical know-how on anything related to search engine optimization and you can be sure that everything she recommends will work out nicely.”

Florian Stelzner · 2011SEO & GEO · Speaker & Wingcast Podcast-Host

Thinking out loud.
Writing it down.

Selected articles on search, AI, digital strategy and the human side of technology.

01AI Text Detection: What Detectors Can Really Do02Google & Reddit: A Modern Love Story03Meta AI: How Strong Is The Open-Source Intelligence?04The Google API Leak: What You Should Consider for Your SEO05Why (Web) Accessibility Matters to Everyone06EEAT & SEO: How to Earn Trust from Customers and Google07AI & Diversity: How Dangerous Is Artificial Intelligence in Terms of Biases?08Diversity Marketing09Headless CMS & SEO – this is what you need to consider10Controlling Indexation: From XML Sitemap to Cleanup111,000 SEO recommendations… and which to pick!
GOOD WORK STARTS WITH A CONVERSATION

Let's make
something matter.

Available for selected consulting, strategic leadership and speaking engagements. Remote collaboration worldwide.

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